The Macallan Refreshes Brand Identity in Kenya to Target Premium Whisky Growth
[Business Today - Kenya] - 5/02/2026
The Macallan is rolling out a redesigned visual identity in Kenya as the Scotch whisky maker seeks to deepen its appeal to premium spirits drinkers in a market where consumers are increasingly trading up to higher-end brands. The Edrington-owned distiller said the updated packaging will appear (…)
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