PepsiCo’s Kenya Bottler Unveils KSh 30 Million ‘Fizzmas’ Push to Capture Festive Spending
[Business Today - Kenya] - 16/12/2025
The official PepsiCo franchise bottler in Kenya, SBC (Pepsi Kenya), has launched a major festive season initiative, committing KSh 30 million (approx. $190,000) to a high-impact, experiential campaign dubbed “Fizzmas.” The strategy aims to position the full Pepsi beverage portfolio—including (…)
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