Jumia: Rural Shoppers Overtake Cities in E-Commerce Boom
[Business Today - Kenya] - 18/11/2025
Jumia has reported that rural Kenya now accounts for 60 per cent of all its orders, showing that online shopping has grown faster outside major cities. The company’s new report, E-commerce in Rural Kenya: Expanding Access, Driving Inclusion, Connecting Border to Border, shows that more rural (…)
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