Harnessing Perception to Influence Customer Behaviour
[Business Today - Kenya] - 9/11/2025
By Alice Ngatia In the dynamic world of marketing, where competition for consumer attention is fierce, understanding human psychology is as critical as crafting the perfect campaign. One fascinating concept that marketers often leverage, sometimes unknowingly is the placebo effect. Rooted in (…)
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In Kenyan newspapers
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[Nairobi Wire] - 4/11/2025
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[Nairobi Wire] - 3/11/2025
Police Shot Dead, Gun Stolen While Manning KCSE
According to a colleague of the victim, he heard gunshots and, upon investigating, realised that the officer had (…)
[Kenyans] - 4/11/2025
The people of Tanganyika, who once saw themselves as custodians of Nyerere's vision, now feel abandoned by it.
[Daily Nation] - 2/11/2025
