The Hidden Risk Sabotaging Your Brand: How Inconsistency Erodes Trust and Growth
[Business Today - Kenya] - 15/09/2025
By Alice Ngatia In today’s saturated marketplace, customers have more options than ever and far less patience. They buy from brands they understand, trust, and can predict. That trust isn’t built by a single clever campaign or a high-profile sponsorship. It’s earned through the consistent (…)
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