Rihanna’s Billion-Dollar Brand Jumps Into WNBA, Backing League’s Growth
[Business Today - Kenya] - 28/08/2025
As viewership and attendance for women’s sports surge, major brands are investing to capture a rapidly growing audience. Rihanna’s multi-billion-dollar brand, Fenty, is a prime example. In May, the company signed its first beauty and skin sports partnership with the New York Liberty, the WNBA’s (…)
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