Gen Z Emerges as Kenya’s Wealthiest Generation with Unmatched Spending Power
[Nairobi Wire - Kenya] - 16/04/2025
Generation Z has become Kenya’s dominant economic force, with new data projecting their consumer spending will reach a staggering Ksh4.4 trillion this year alone. According to the latest research by the World Data Lab (WDL), more than 17 million Gen Z Kenyans are fueling this economic (…)
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